The interactive test drive of the new Audi RS 5
Car dealerships are still closed due to the coronavirus and the new cars are already waiting in the shop windows where they are eagerly awaiting the first test drivers. "How can we still present the new Audi RS 5 to the fans and journalists?"
Quite simply, we take Audi customers and fans on the first interactive test drive to the Audi Driving Experience Center in Neuburg an der Donau. Together with Audi Formula E race driver Daniel Abt and YouTuber & Petrolhead Misha Charoudin, we are presenting the new Audi RS 5 to the fans in a 30-minute live show!
While Daniel Abt puts the vehicle through its paces for the fans and answers all user questions about driving behavior, Misha Charoudin takes over the communication between fans and drivers. What do users want to know? What do users like about the new Audi RS 5? Misha Charoudin integrates the users into the show and takes them on the interactive test drive. "What colors will there be?" or "Can you open the hood and show me the engine?" Of course we can! Spontaneous, interactive and sometimes a little too fast for the cameramen - we engage with the audience. Rolf Michl - Head of Sales and Marketing Audi Sport GmbH - brings the necessary expertise to all users and takes on the role of the seller.
What's special: The show was broadcast worldwide and adapted accordingly for the markets.
For the Asian market, the Audi RS 5 Coupé was specially presented in a separate stream with KOL influencer Sun Zheng. Simultaneous interpreters translated the entire show for China. Live from the Audi Driving Experience Center in Neuburg an der Donau and the studio in Beijing, the show reached over one million viewers on the Douyu and Huya platforms.
The second show was broadcast for the EU and USA markets. The numbers speak for themselves. As of May, 2020: 5 million views on Facebook and oer 600,000 views on YouTube.
In total, over 6 million spectators watched the interactive test drive of the new Audi RS 5.
What nobody really saw - our VJ service for journalists: In the background, editors from all over the world were given the opportunity to interview experts Rolf Michl and Audi race driver Frank Stippler and to shoot a very individual image package from the Audi RS 5 Sportback or Coupé. The complete livestream as well as questions and answers can be found here: https://www.audi-mediacenter.com/en/audimediatv/video/liveondrive-the-highlights-of-the-rs-5-livestream-in-neuburg-5037
Thanks to: TVS und G&L GmbH