Audi Magic Moments

“The world-famous magician Florian Zimmer will conjure a car onto the stage of the Detroit Motor Show - please create an intro movie.” That was our customer’s wish. What could be more natural than to show his history: how did Florian Zimmer come into contact with magic? 

For logistical reasons, the production took place in South Africa as part of the general product photo shoot - in absolute secrecy. In no time and in the middle of nowhere in Africa, a magician’s nursery was built.

Eventually, the production included four sets and counted 25 crew members.

Let Florian Zimmer enchant you! Click through the production story or view the final staging at the motor show.