Brandcast Audi TV
How do you transform the values of a global car brand, such as premium quality, technologicalprogress and sustainability, into a brand cast that relies entirely on moving images?
At the beginning there is always the question of the target group. For the Audi TV channel, thefocus is, among other things, on internationalization. The company's messages are thereforeaimed at enthusiasts and fans, dealers, multipliers and end consumers all over the world.
In 2016, the broadcaster started with a SmartTV app and a website that is located in the corporatecommunications area. The program strategy and editorial planning combine varied VoDs in thecategories of design, performance, sustainability, motorsport and live events. Download AudiTVapp.
As editors for Audi TV, we rely on program highlights with stage shows and live events as wellas innovative documentaries to increase the length of time viewers stay. For this purpose, the f&ceditorial team selects emotionally appealing thumbnails and descriptive texts whose keywordsarouse curiosity. The content managers clarify international usage rights for film and music, aswell as legal disclaimers, down to the smallest detail.
With the cross-media tagging, the content also achieves its marketing goals in the social mediachannels, such as reach and enthusiasm of the community. In addition to editing, we also providetechnical support and find solutions for the different requirements and individual setups. This includes a stable content management system (CMS) and a high-performance CDN for a reliable transmission path from the backend to the frontend.
We carry out this editorial work with a great deal of passion for moving images and a high standard of quality, together with customers and as a team.
Thanks to: MEKmedia GmbH