The Porsche Myth
IPO and Employee Film
What is the best way to convey the values of pioneering spirit, courage, innovation and family tradition in a film without losing emotion by including facts, figures and data?
In the course of Porsche's IPO in 2022, potential shareholders as well as employees were to be shown a touching opening film for the livestream, which would give investors an emotional overview of the company's current facts and figures. In addition, and more importantly, it should clearly convey to the employees: "We combine tradition and innovation. We always look boldly ahead - but we never forget who we are and where we come from."
Due to the emotional success of the film, even Porsche Communikation's 2022 annual review was canceled in order to show it - supplemented with the IPO images - at the end-of-year Christmas party.
